Yokohama Tires Fitted as Original Equipment on Mazda’s New Compact Car Demio


Tokyo – The Yokohama Rubber Co., Ltd., announced today that it has begun delivery of its ASPEC

A349 BluEarth tires developed based on its new eco tire BluEarth concept for installation as original

equipment (OE) on Mazda Motor Corporation’s new compact car Demio. The tire size for the Demio is

175/65R14 82S. Vehicles fitted with ASPEC A349 BluEarth tires went on sale on June 30, 2011.

Yokohama Rubber’s BluEarth is a global concept to be developed around the world under the theme of

making "environmentally, human and socially friendly" tires. In order to improve environmental

performance and reduce specific burdens on drivers, passengers and surrounding living environments,

various new technologies have been developed and incorporated into its products. With the basic

designs and material compounding technology of BluEarth, the ASPEC A349 BluEarth achieves

excellent fuel economy as well as highly balanced driving performance, safety and comfort. The

BluEarth concept mark appears on the side of each tire.

The latest Demio represents the evolution of driving enjoyment and a comfortable ride, and the lineup

now includes a model equipped with the newly developed SKYACTIV engine. It offers a comfortable

ride and delivers outstanding fuel economy of 30.0km/L (10-15 mode) and 25.0km/L (JC08 mode).

Fitted Tires

Tire size: 175/65R14 82S

Tire pattern: ASPEC A349 BluEarth